Marketing for traditional food products: how to communicate efficiently?

Title in original language:

Le marketing au service des produits alimentaires traditionnels : comment communiquer efficacement?

Sector:

Food

Category:

Labelling

Description:

Presentation conducted under Trafoon Project.

Target groups:

Students

Training Formats:

PDF file

Keywords:

Consumer; Traditional products

Language:

French

Last name:

Sandra Mandato

Organisation:

INRA

File Attachment:

montpellier_fatiha_fort_201511.pdf

This project has been funded with support from the European Commission. This website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.