Youtube video that explains that the aim of this project is the genetic characterization of indigenous olive varieties in the regions of Alentejo and Extremadura, as well as their morphological characterization and the physico-chemical and sensory characterization of the oils obtained. The application of the results of this work in the sector is immediate in that it would clarify and add value to the varieties studied and their oils, providing an important and valuable differentiation to improve their marketing. The RITECA Project, Cross-border Research Network of Extremadura, Centro and Alentejo, is financed jointly by the European Regional Development Fund (ERDF), through the Operational Program of Cross-border Cooperation Spain -- Portugal (POCTEP) 2007 -- 2013.