Brand of rural tourism product

Title in original language: 

Marka wiejskiego produktu turystycznego

Sector: 

Food

Category: 

Entrepreneurship

Description: 

This monograph attempts to systematize issues, such as branding, market branding, the image of a rural tourism product and the determinants of product development.

Target groups: 

Students

Training Formats: 

eBook

Keywords: 

Tourism; Food products

Language: 

Polish

Last name: 

Jarosław Król

Organisation: 

UWM

File Attachment: