Title in original language:
Marka wiejskiego produktu turystycznego
Sector:
Food
Category:
Entrepreneurship
Description:
This monograph attempts to systematize issues, such as branding, market branding, the image of a rural tourism product and the determinants of product development.
Target groups:
Students
Training Formats:
eBook
Keywords:
Tourism; Food products
Language:
Polish
Last name:
Jarosław Król
Organisation:
UWM