What is already possible in today’s baking industry according to health claims and how do I market it?

Title in original language:

Was ist heute schon mit Gesundheitsaussagen im Backgewerbe möglich und wie vermarkte ich das?

Sector:

Grains

Category:

Quality & Safety

Description:

Presentation conducted under TRAFOON project.

Target groups:

Students

Training Formats:

PDF file

Keywords:

Health claims; Final product; Marketing

Language:

German

Last name:

Hartmut Welck

Organisation:

SEZ

File Attachment:

bad_boll_heiko_zentgraf_201506.pdf

This project has been funded with support from the European Commission. This website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.