To support the EU SMEs of traditional food products to explore the Chinese market, his webinar will introduce the market of traditional foods in China, covering the import & export trends, market barriers and opportunities, market trends and key stakeholders of foods made from fish, grains, fruits & olives, and vegetables & mashrooms. As a result of the increasing competition and consumer demand for standardised and price competitive food products, EUSMEs are looking for new skills to produce traditional food and to promote the aspects of their products related to nutrition and health. Traditional foods have been developed over a long period of time, and some foods have been considered healthy diet while others may not meet nutritional needs nowadays. As a result, these traditional foods may need to change their ingredients in order to adapt to the modern food trend. The presentation of this webinar is based on China Market Overview report generated in the project of Trafoon - Traditional Food Network (https://www.trafoon.eu/(link is external)), supported by FP7-KBBE COORDINATION AND SUPPORT ACTION during 2013-2016. Trafoon aims to support SMEs in traditional food sectors by establishing a knowledge transfer network with a focus on food products made of grains, fish, fruits, vegetables and mushrooms to support traditional food producing SMEs.
SMEs; Marketing; Modern food trend
Provider - Source:
Ms Xin (Kaitlin) Dong and Mr. Yen-Chen Pan - SPI China Office